Strategic Marketing with a different approach
Marketing Strategy
Marketing strategy underpins all social media activity.
Rather than posting content without direction, the focus is on understanding the business, the audience and what needs to be communicated, so every piece of content has a clear purpose.
This ensures all marketing activity is aligned with the business goals and directed toward the right audience.
Strategy typically includes:
- Audience profiling
- Brand positioning and refinement
- Content direction
Content Creation
Content is planned and produced to represent the business clearly across digital platforms.
This includes:
- Content shoot planning
- Video and visual content creation
- Editing for social media
Social Media Management
Once the direction is established, social media is managed on an ongoing basis.
This includes:
- Publishing and scheduling
- Platform management
- Monthly insights and optimisation
Platforms currently supported include Instagram, LinkedIn, Facebook and TikTok.
Facebook Advertising (Meta)
Targeted Meta campaigns are developed and managed to support business growth, including visibility and recruitment.
This includes:
- Campaign strategy aligned to business objectives
- Ad creative development and messaging
- Full campaign setup and audience targeting
- Daily monitoring and optimisation
- Weekly performance updates
- Monthly reporting and recommendations
All campaigns are managed in alignment with the broader marketing strategy to ensure consistency across content, messaging and audience targeting.
Frequently Asked Questions
Who will I be working with?
All work is delivered directly by Maria Langford.
There are no junior marketers or account managers involved.
How many clients do you work with?
A maximum of six businesses are supported at any time.
This ensures every client receives the attention and consistency effective marketing requires.
Do you only manage social media?
Social media management is a core part of the work, however every engagement begins with a marketing strategy to ensure the activity is aligned with the business goals.
Where required, additional marketing activity can also be facilitated or supported on a case-by-case basis including; Website Builds & Enhancements, Facebook Ad Campaigns, Billboards, Radio campaigns, Graphic Design, Brand Guides.
Do you offer one-off consulting?
The focus is on ongoing partnerships where strategy, content and social media management can be delivered consistently over time.
If you're ready for marketing with clarity, consistency, and direction, let's start a conversation.